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Key Design Responses
✦ Assigned mentor or coach for guided support
✦ Direct chat with mentors and recruiters
✦ Progress tracking across skills and milestones
✦ Career Canvas to visualize growth
✦ Resource hub for reskilling and upskilling
✦ Action-based CTAs (add skill, save resource)
✦ Structured support during career transitions
LHH App: Career Studio
LHH App: Job Portal
Key Design Responses
✦ Smart role filtering by skills, location, and preferences
✦ Clear separation of open, saved, and applied roles
✦ Personalized job recommendations
✦ Easy Apply with minimal form repetition
✦ Quick-view job cards (salary, match score, recruiter)
✦ Application status tracking in one place
✦ Clean, distraction-free job detail layouts
LHH App: Insights Center
Key Design Responses
✦ Smart role filtering by skills, location, and preferences
✦ Clear separation of open, saved, and applied roles
✦ Personalized job recommendations
✦ Easy Apply with minimal form repetition
✦ Quick-view job cards (salary, match score, recruiter)
✦ Application status tracking in one place
✦ Clean, distraction-free job detail layouts
LHH App: Community
Key Design Responses
✦ Assigned mentor or coach for guided support
✦ Direct chat with mentors and recruiters
✦ Progress tracking across skills and milestones
✦ Career Canvas to visualize growth
✦ Resource hub for reskilling and upskilling
✦ Action-based CTAs (add skill, save resource)
✦ Structured support during career transitions
Designing a human-centered,
multi-touchpoint ecosystem to support candidates end-to-end across LHH’s global talent network.
Project Manager
10 Week Collaboration
UX Lead
Cross-Disciplinary teams
LHH x SCADPro
What problem are we trying to solve?
Our challenge was to respond to a rapidly changing job landscape, where candidates face uncertainty, fragmentation, and emotional fatigue across their career journeys.
Making the future work for everyone
LHH's purpose called for solutions that were not only functional, but human.
The Project Brief
LHH partnered with SCADpro to explore how their candidate experience could be redesigned through a cohesive, future-focused ecosystem. The scope spanned five touchpoints: Campaign, Social Media, App Experience, Website Refinements and a Membership Card Concept.
While the project included multiple deliverables, our deeper exploration centered on two pillars: A unified LHH App experience and a human-centered Campaign ecosystem.
Timeline & Scope
DISCOVER
Week 1
Product familiarization,
user research, and cultural insights gathering.
🔍
DEFINE
Persona refinement and experience mapping. Ideation sessions to shape initial directions and select concepts for prototyping.
🖋️
DESIGN
UX/UI development, campaign exploration, and ecosystem integration. High-fidelity prototyping of selected concepts informed by client feedback.
🧑🏻💻
DELIVER
Final presentation and delivery of prototypes, ecosystem strategy, and recommendations.
📦
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
The Challenge:
A Career Landscape in Flux
At the start of the project, the job market was dominated by headlines about layoffs, hiring freezes, and rising worker anxiety. This context highlighted just how essential LHH’s support is during uncertain career moments.
Early research, competitor analysis, and conversations with LHH revealed key gaps across the candidate journey:
✦ Distrust through ghosting & unclear communication
✦ Scattered & overwhelming resources in the ecosystem
✦ Alumni had limited ways to stay connected
✦ Lack of guidance for CT → RS transitions
✦ No unified brand voice across digital & campaign channels
The Opportunity:
A Human-centred Ecosystem
LHH challenged us to envision a human-centered ecosystem that supports candidates across every stage of their career. From this, three KPIs shaped our direction.
Brand Awareness
Build a recognizable and empathetic presence across physical and digital channels. Ensure candidates immediately understand who LHH is and how it supports them.
Rich Engagement
Create intuitive, meaningful interactions that adapt to each candidate’s unique journey. Design experiences that feel supportive, clear, and valuable.
Loyalty & Retention
Strengthen long-term relationships that extend beyond a single job placement. Encourage continued engagement through tools, community, and ongoing career support.
Research & Insights
Our research began with understanding the emotional, cultural, and functional realities shaping today’s talent landscape. Over two weeks, we analyzed macro trends, benchmarked competitors, and synthesized insights that revealed where LHH could meaningfully differentiate.
Reskilling & Hybrid Skills
Employees increasingly need both technical and human skills to stay competitive.
(The World Economic Forum, 2025)
Integrating human care & innovation
Supporting credential-led pathways
Making the job market more transparent
Unifying the candidate lifecycle ecosystem
LHH had the opportunity to lead the market by:
Human-Forward AI
Candidates expect automation paired with empathy - not cold, transactional experiences.
(McKinsey Report Learning Trends Perspective, 2025)
Hidden Job Market Dominance
Up to 80% of roles are
filled through referrals or internal mobility.
(Forbes, 2023)
Micro-Credentials on the Rise
96% of employers view them as valuable, shifting focus away from traditional degrees.
(Coursera - Micro-Credential Impact Report, 2025)
Competitive Benchmarking
We examined how leading talent brands position themselves across key experience dimensions such as human-centeredness, lifecycle support, skill pathways, and transparency. Across multiple 2×2 diagnostics, LHH consistently emerged as a Balanced Provider with Untapped Potential. LHH was positioned between tech-centered and human-centered approaches.
Ecosystem Strategy
LHH’s candidate experience was spread across multiple platforms, channels, and communication styles. Our goal was to reimagine this as a connected ecosystem, one that feels intuitive, supportive, and consistent from a candidate’s first interaction through long-term alumni engagement. To achieve this, we designed a five-part ecosystem that aligns directly with LHH’s KPIs:
The Five Touchpoints of the LHH Ecosystem
To transform LHH’s fragmented candidate experience into a unified journey, we designed an ecosystem of five interconnected touchpoints. Each plays a distinct role: building awareness, guiding engagement, and strengthening long-term connection.
Brand Awareness → Engagement → Loyalty
01 Campaign
The campaign is the emotional gateway into the LHH experience. Grounded in the manifesto “progress is personal,” it uses real photography, authentic storytelling, and warm illustration to express LHH’s purpose with clarity and humanity.
By capturing real moments and real people, the campaign establishes trust before any digital interaction begins.
It invites candidates to see themselves reflected in the brand and sets the tone for every touchpoint that follows.
02 Social Media
Social media translates the campaign’s voice into approachable interactions. Across platforms, we recommended content that supports candidates through timely advice, success stories, and digestible insights, meeting users where they naturally spend their time.
Instagram offers warm, bite-sized content for quick inspiration. YouTube organizes in-depth guidance into accessible playlists.
These channels work together to sustain visibility, deepen trust, and guide users organically into the app and website
The redesigned LHH App is the heart of the ecosystem, the moment where awareness evolves into meaningful engagement. What were once scattered tools now integrate into a cohesive, intuitive digital environment. Structured around four personas, the app brings together:
03 Unified LHH App Experience
✦ Job discovery
✦ Reskilling and career development
✦ Transition pathways
✦ Alumni community and opportunities
The website extends the design language of the app into a broader digital presence. These updates ensure candidates experience the same clarity and emotional tone whether they begin on mobile, desktop, or tablet. Instead of a full redesign, we focused on strategic refinements that enhance usability and brand consistency:
04 Website Refinements
✦ Clearer Navigation
✦ Recognizable UI patterns
✦ Warm Micro-Interactions
✦ Improved Content Hierarchy
05 Membership Card
The membership card introduces a physical touchpoint that reinforces loyalty and extends the LHH experience into the real world. Beyond convenience, the card serves as a tangible symbol of belonging, helping candidates stay connected with LHH long after they’ve completed a program or secured a new role.
Through NFC tap-to-connect technology, the card enables:
✦ Instant contact sharing
✦ Access to events, co-working spaces, and job fairs
✦ Travel perks such as airport lounge access
✦ Local community engagement
How the Ecosystem
Works Together
Campaign + Social Media
The campaign establishes an emotional connection through real stories and authentic visuals. Social media extends this voice into everyday moments.
Application + Website
The app and website translate awareness into action through personalized tools and clear pathways. They support candidates as they explore opportunities.
Membership Card
The membership card keeps candidates connected beyond job placement through access and benefits. It reinforces long-term engagement within the ecosystem.
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The App
A unified, human-centered digital experience supporting every stage of the candidate journey.
The app aims to create a connected ecosystem that feels intuitive, brings together opportunities & pathways
that adapt seamlessly across devices
The LHH App became the centerpiece of our ecosystem, transforming fragmented tools into a cohesive, end-to-end career platform. The app is anchored by four distinct dashboards, each reflecting the needs, behaviors, and emotional states of our personas.
App Ecosystem Architecture
Journey mapping helped us understand how each persona interacts with the app, from onboarding to long-term engagement. These maps revealed not only functional friction points but also emotional needs, guiding the logic behind each dashboard and its features.
Below is a breakdown of the four mapped journeys.
Journey Mapping
01
Ashley Taylor, RS Candidate
Ashley enters the ecosystem feeling overwhelmed and unsure where to begin. She wants to easily understand what each job is really looking for, so that she doesn’t miss out on roles that truly match her skills. She needs quick clarity, simple navigation and confidence that she’s on the right track.
02
Evan Russo, CT Candidate
Evan faces information overload and emotional uncertainty. He wants to be able to see exactly where he stands in his career journey and get clear, guided steps to improve, so he can feel confident applying for new opportunities. He needs structure, reassurance, and a place to track his growth.
03
Sabine Keller, CT → RS Candidate
Sabine is transitioning from coaching back into job search. She needs to see how her newly gained skills translate into opportunities. She wants to be able to easily access credible insights, success stories, and learning resources that help her rebuild confidence and adapt to a new work culture.
04
Maria Thompson, Alumni
Maria isn’t looking for a job; she’s looking for long-term community and growth. She wants to stay connected with the LHH community, but she struggles to find clear information about alumni programs or events that could benefit her.
Outcomes & Impact
01 Brand Awareness
The campaign’s authentic
visual identity, expressed through ads, airport placements, murals & social content, establishes a recognizable, human voice for LHH.
02 Rich Engagement
Clear navigation, personalized recommendations, and emotionally supportive interactions guide candidates, seamlessly extending the app into the redesigned website.
03 Loyalty & Retention
The NFC-enabled membership card strengthens long-term connection. Through networking access, event entry, travel perks, and effortless tap-to-connect functionality.
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Leading this project as Project Manager & UX Lead taught me how to guide a team through a complex, multi-touchpoint brief while keeping our work grounded in empathy and clarity. I strengthened my ability to:
Align cross-functional teams around a shared vision
Translate research into focused opportunity areas
Design for emotionally sensitive career moments
Build cohesive systems across campaign, digital, and physical touchpoints
Communicate design decisions clearly in iterative client reviews
This project reaffirmed the value of designing experiences that are both strategic and deeply human—meeting candidates where they are and helping them move forward with confidence.
Learnings & Reflections
Ishita Banati
+1 912 (272) 6584
ishitabanati.work@gmail.com
Savannah, Georgia
© 2026 by Ishita Banati. Created on Wix Studio.
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