I narrate stories and build identities by blending business thinking with visual craft. I’m drawn to design that balances business acumen with strong visual thinking, understanding what people need, what a brand is trying to stand for, and what a system can realistically deliver, then translating that into clear direction teams can execute with confidence. Over the last few years, I’ve worked in fast-paced environments such as Sociowash and Thrillophilia, where I led visual storytelling and cross-channel campaign execution for brands.